Scarlett N Lee

I worked with the senior team at Jackson Lombard to rebrand and unify their four distinct businesses under a cohesive brand identity and shared values.

Key Responsibilities were:

• Brand Guidelines: Developing comprehensive brand guidelines, including tone of voice, color schemes, and imagery, to ensure consistency across all businesses.
• Mission & Values: Collaborating with senior leadership to craft unique mission statements and core values that resonate with each business’s vision.
• Design Assets: Designing template documents, such as engagement letters and marketing materials, to maintain a professional and cohesive look.
• Website Launch: Assisting with the launch of the new JLB website, implementing SEO strategies, and ensuring all content was properly formatted.
• Brand Consistency: Overhauling branding and communication efforts to ensure alignment across the board.

This project created a strong, unified identity for Jackson Lombard and its businesses, positioning them for future growth and success.

Rebrand

Jackson Lombard had not before had a marketing team, so this project started from scratch. I created branding including colours, assets, guideline documents and more that the teams could use to appear collective to clients and external partners.

The JLB Website
When I started working with Jackson Lombard, one of the businesses – JLB – was working with Web Developers on a new website. I implemented an SEO strategy for this and helped with the formatting for the site.