Scarlett N Lee

Since 1988, the Sandy Lodge Hotel has been managed by the Butterly family, offering guests a warm, local experience with a true family-run charm.

The Challenge:

The hotel’s website, created by the American conglomerate Magnuson Hotels, felt corporate and impersonal, failing to reflect the unique, family-oriented atmosphere that defines Sandy Lodge.

The Solution:

I created new branding and a website to capture the heart and soul of the Butterly family’s hospitality, showcasing their deep local knowledge and the seaside charm of the hotel. The new brand identity highlights the family-friendly environment that sets Sandy Lodge apart.

Logo and Brand Colours:

Website: